Magazine + Enews

PMG Print 2.0

Real people. Real reach. Real results

A renewed advertising concept that extends the impact of print into the digital space and ensures lasting returns between two print editions.

How does Print 2.0 work?

The journey of your advertisement, from start to finish

  1. Print reach
    Print advertisement

    Your advertisement appears in the trade magazine of your choice and reaches the entire target audience on paper.

  2. Newsletter reach
    First digital extension

    Shortly after publication, your advertisement will be featured in the weekly newsletter, extending its visibility beyond print.

  3. Newsletter reach
    Ongoing exposure

    Your advertisement continues to appear in subsequent newsletters, creating multiple touchpoints with the same audience.

  4. Newsletter reach
    Lasting impact

    Instead of disappearing after publication, your campaign remains visible and continues to generate value until the next print edition is released.

  5. Print reach
    Next print edition

    A new print issue is published, starting a new cycle of continuous print and digital visibility.

The Print 2.0 difference

Print 2.0 combines the authority and credibility of print with the reach and frequency of digital, creating a campaign that continues to deliver value long after publication.

PMG community

PMG connects advertisers with a professional community of more than 460,000 SMEs through 40 specialized trade magazines. Print 2.0 builds on that reach by extending every campaign beyond print through recurring digital exposure.

Why Print 2.0 works

  • Trusted environment

    Benefit from the credibility and authority of premium trade magazines

  • Automatic digital extension

    Your print advertisement is automatically continued in our newsletters

  • Repeated exposure

    Create multiple touchpoints through recurring newsletter placements

  • Same target audience

    Connect with the same specialized professionals in print and digital

  • Greater return

    Transform one placement into a campaign with lasting impact

  • No extra effort

    No new creatives or additional campaign management required

Choose your campaign

Print 2.0 offers flexible campaign options tailored to your goals, budget and communication strategy.

Print + Digital

The complete Print 2.0 experience

✔️ Advertisement in the printed trade magazine

✔️ Automatic extension in recurring newsletters

✔️ Continuous visibility until the next print edition

Best for maximum reach and long term brand visibility

Digital only

All the benefits of Print 2.0, without print

✔️ Exclusive newsletter placement

✔️ Automatic rotation for repeated exposure

✔️ Reach the same specialized audience digitally

Best for flexible campaigns with a digital first approach

Vertical video

Bring your message to life

✔️ Vertical video in the newsletter

✔️ Automatic rotation and repeated exposure

✔️ Ideal for storytelling, product demos and launches

Best for brands that want to maximize attention and engagement

Ready to take your advertising beyond print?

Discover how Print 2.0 can transform a single placement into a campaign with continuous visibility and lasting results.